The following is an interactive I created for Compassion in World Farming, an animal welfare organization. They initially asked us to create a "build your plate" tool where you could select individual ingredients and see what the environmental and animal impact of your meal would be. However, after ideating on the initial concept, I felt most users wouldn't take the time to measure out the quantity of each ingredient in their meals and even if they had done so, it would only show the impact for that particular meal.
So, as an alternative, I suggested the following two tools. The "Map Your Meal" tool shows commonly eaten meals and their impacts. The "Diet Impact" tool takes the user through a very short questionnaire to gauge their environmental and animal impact, without requiring them to fill out detailed quantities of ingredients like other similar questionnaires.
This interactive was selected as an Anthem Award finalist.
