Web Design

ELM Learning

The following is a website redesign I created for ELM Learning, an eLearning agency. It was fun figuring out how to incorporate the playful shapes throughout the layout to lead the eye, as well as incorporate them into the various CTAs.

This was also the first project where I worked in parallel with the copywriter instead of having the messaging created before or after the wireframe stage. I suggested that we create a loose copy outline, followed by a first pass wireframe, and then have the copywriter finalize character counts. This allowed me to have more control over the visual flow of the page as well as give more context to and save time for the copywriter.

Art direction and branding by Francois Matus. Illustrations by Zara Magumyan. Character animation by Garner Dumas.